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E-Commerce লেবেলটি সহ পোস্টগুলি দেখানো হচ্ছে৷ সকল পোস্ট দেখান
E-Commerce লেবেলটি সহ পোস্টগুলি দেখানো হচ্ছে৷ সকল পোস্ট দেখান

Change your ebay password.

There’s 145 million active eBay customers who need to change their passwords after the popular online auction site revealed cyber criminals hacked into a massive database

EBay Inc said that hackers raided its network three months ago, accessing some 145 million user records in what is poised to go down as one of the biggest data breaches in history, based on the number of accounts compromised. 

It advised customers to change their passwords immediately, saying they were among the pieces of data stolen by cyber criminals who carried out the attack between late February and early March. 

EBay spokeswoman Amanda Miller told Reuters late on Wednesday that those passwords were encrypted and that the company had no reason to believe the hackers had broken the code that scrambled them. 

"There is no evidence of impact on any eBay customers," Miller said. "We don't know that they decrypted the passwords because it would not be easy to do." 

She said The Hackers gained access to 145 million records of which they copied "a large part". Those records contained passwords as well as email addresses, birth dates, mailing addresses and other personal information, but not financial data such as credit card numbers. 

Miller also said the company has hired FireEye Inc's Mandiant forensics division to help investigate the matter. Mandiant is known for publishing a February 2013 report that described what it said was a Shanghai-based hacking group linked to the Peoples Liberation Army. 

EBay earlier said a large number of accounts may have been compromised, but declined to say how many. 

Security experts advised EBay customers to be on the alert for fraud, especially if they used the same passwords for other accounts.

Flipkart acquires Myntra, to invest $100 million in fashion business


Flipkart, India's largest e-tailer, acquired online fashion portal Myntra on Thursday and said it would invest $100 million in the fashion business. 

"It's a 100 per cent acquisition and going forward we have big plans in this segment," said Sachin Bansal, co-founder of Bangalore-based Flipkart. 

Financial details of the deal were not disclosed but a source in the company said the transaction was valued at close to $300 million. 

The deal gives Flipkart a stronger hold . 

Tiger Global Management and Accel Partners are investors in both Flipkart and Myntra

Amazon looms after strengthening their backend

The $75-billion e-commerce giant Amazon is cranking up its India play, spreading to territories where domestic companies currently enjoy a stranglehold.Amazon India, which started marketplace operation just about a year ago,In June 2013 offering books, movies and television shows for sale.With its rapidly expanding apparel offerings, Amazon India is working on a chain of customer requirements that will place it squarely against established Indian players like Myntra and Jabong, which focus on fashion and lifestyle.

Amazon started their operations in India about a year ago and they spent the first 10 months in only strengthening our backend," An Amazon person said. Now, the online retailer has started focusing on building its brand in the country as well. 

Over the past 70 days, the company has launched handbags, shoes, women’s ethnic wear, watches, fashion jewellery, sunglasses and lingerie stores in a bid to target consumer needs in one segment before moving on to the next.
Amazon's rapid expansion in the segment comes at a time when the online fashion space, which touched $559 million in 2013, is witnessing a frenzy among stakeholders for a larger pie. Besides market leaders like Myntra and Jabong, Flipkart, which reported $1 billion in annualised sales in March, also sell apparels on its platform. Flipkart is on the verge of acquiring Myntra to ramp up its presence in the fashion space.
"We work the customer backwards. Hence we pick up a particular customer segment and try to solve all needs before moving to the next," Vikas Purohit, category leader for fashion, Amazon India, told. "We believe there is room for multiple formats and players, and most importantly for innovation," said Purohit, adding that the company is relentlessly focussing on expanding brands on its platform apart from innovating on customer touch points.
"We are committed to investing aggressively over the long term and are relentlessly focusing on and raising the bar for the online shopping experience in India," he said.
The company has been consolidating its position in the country ever since its India launch in June 2013 and has launched two new capabilities to let Indian traders self-register on the marketplace and start selling within a day, without any third-party intervention.
According to retail advisory firm Technopak, the online segment at present constitutes just 0.4% of the $478-billion retail market in India and is likely to rise to 2-4% in the next five years, with fashion and lifestyle products comprising nearly one-fourth of the market.
According to Pragya Singh, associate vice-president, retail, at Technopak, Indian companies are likely to have prepared themselves to take on Amazon as the development was inevitable, she said, adding that future consolidation in the sector could be an attempt to counter bigger players like Amazon.
The apparel segment of Amazon provides over 12,000 contemporary and traditional styles from more than 90 apparel brands offered by private labels, besides national and regional retailers to choose from. The company's dedicated sunglasses store has more than 2,800 styles catering to men, women and children. It also offers an assortment of accessories to women.
Amazon,which launched an intimate apparel store for women this week featuring over 1,100 styles of lingerie and nightwear from more than 35 national and international brands, also has a health and personal care store aimed at providing women a one-stop solution for their daily necessities. Incidentally, a survey by Technopak said the female population accounts for 40% of India's internet users.

Amazon plans to spend Rs 100-150 crore on advertising in FY15


Amazon.com, the largest online retailer in the world and Second largest company in Internet Service, has launched an advertising blitzkrieg in India with a budget that not only dwarfs all its local peers but is also comparable with the country's largest retailer Future Group's ad spends.

Amazon India, which started marketplace operation just about a year ago,In June 2013 offering books, movies and television shows for sale. Now the plans to spend Rs 100-150 crore on advertising this fiscal year. India's largest e-commerce firm Flipkart's annual advertising budget is estimated at about Rs 75 crore while Future Group's Big Bazaar is expected to spend an unprecedented Rs 250 crore this year. 


Taproot India, owned by Japanese advertising conglomerate Dentsu Aegis Network, is Amazon's creative agency in India. In this collaboration hope you already seen lots of online add floating around your page and the frequent TV Ad campaign during IPL. 

See the Tv Ad Campaign of Amazon India



The world's largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign.

Earlier on, Amazon has put up some advertising in mainstream media for Junglee.com, an online shopping (comparison) service that it owns, but this is the first time it will launch a TV campaign for Amazon.in.