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Amazon plans to spend Rs 100-150 crore on advertising in FY15
Amazon.com, the largest online retailer in the world and Second largest company in Internet Service, has launched an advertising blitzkrieg in India with a budget that not only dwarfs all its local peers but is also comparable with the country's largest retailer Future Group's ad spends.
Amazon India, which started marketplace operation just about a year ago,In June 2013 offering books, movies and television shows for sale. Now the plans to spend Rs 100-150 crore on advertising this fiscal year. India's largest e-commerce firm Flipkart's annual advertising budget is estimated at about Rs 75 crore while Future Group's Big Bazaar is expected to spend an unprecedented Rs 250 crore this year.
See the Tv Ad Campaign of Amazon India
The world's largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign.
Earlier on, Amazon has put up some advertising in mainstream media for Junglee.com, an online shopping (comparison) service that it owns, but this is the first time it will launch a TV campaign for Amazon.in.
Microsoft Releases New Lumia Windows Phone Ad
Say no to the wires jungle in your bedroom.. With wireless charging you can recharge your batteries while your Lumia smartphone sleeps like a baby…or was it the other way around? More amazing Lumia details: http://nokia.ly/1gglynl
Wild Stone and it's Indian Sensuality positioning with new campaign featuring Taapsee Pannu
Wild Stone, the male grooming brand from McNroe Consumer Products, has rolled out its first ATL (Above the Line) marketing campaign for 2014. The campaign resonates Wild Stone’s positioning around ‘Indian sensuality’ and ‘dangerous liaisons’, with Soho Square Advertising and Marketing as its creative partner.
Unveiling the new launch and marketing campaign, Sanjoy Sen, Chief Operating Officer, McNROE Consumer Products said, “Consumers are looking out to experiment with different fragrance options. Being one of the leading players in the deodorants market, we have always focused on introducing distinct world class fragrances in the market. It has taken us several years of research to combine some unique notes and create a first of its kind product for our consumers with Wild Stone Thunder. With an aggressive marketing campaign, we are hoping to reach out to consumers across the country with our latest offering.”
Sen has been newly appointed as COO of McNROE Consumer Products, and is leading the sales, marketing and operations of the business.
The creatives of the campaign for Wild Stone Thunder have been conceptualised around the title ‘Mausam Beimaan Hai’, expressing the possibilities for unexpected encounters between people of opposite genders which arise with Thunder.
Watch the Wild Stone TVC here…
Watch the Wild Stone TVC here…
Campaign Credits:
Creative agency: Soho Square
Production House: Rising Sun
Director: Shoojit Sircar
The marketing campaign has been spread across mediums, including television, cinema, digital, outdoor, and on-ground activations. Directed by renowned film maker Shoojit Sircar, the ad stars Bollywood actors Amit Sadh and Taapsee Pannu.
The television campaign has been activated across national and regional channels in India, including genres such as Hindi movies, Hindi news, English news, Youth entertainment and HD feed channels. The ad has been dubbed in seven languages – Bengali, Oriya, Telugu, Tamil, Malayalam, Marathi and Kannada. The cinema campaign has been activated in leading multiplexes and single screens across Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune. Duration for the television campaign will be three months, while for the cinema campaign, it will be six months. The outdoor campaign was rolled out in April 2014, which will be activated till June 2014 across Mumbai, Delhi and Kolkata.
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