Amazon plans to spend Rs 100-150 crore on advertising in FY15
Amazon.com, the largest online retailer in the world and Second largest company in Internet Service, has launched an advertising blitzkrieg in India with a budget that not only dwarfs all its local peers but is also comparable with the country's largest retailer Future Group's ad spends.
Amazon India, which started marketplace operation just about a year ago,In June 2013 offering books, movies and television shows for sale. Now the plans to spend Rs 100-150 crore on advertising this fiscal year. India's largest e-commerce firm Flipkart's annual advertising budget is estimated at about Rs 75 crore while Future Group's Big Bazaar is expected to spend an unprecedented Rs 250 crore this year.
See the Tv Ad Campaign of Amazon India
The world's largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign.
Earlier on, Amazon has put up some advertising in mainstream media for Junglee.com, an online shopping (comparison) service that it owns, but this is the first time it will launch a TV campaign for Amazon.in.
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