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Infographic reveals which messaging networks dominate which regions: Whatsapp not in Top

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A new infographic by IrishApps.org reveals there is more than one messaging app in the world.

In fact the graphic reveals that WhatsApp is not even the largest messaging app,with WeChat, popular in China having more than 600 million users. when Whatsaap is just behind WeChat with  having 590 million user.

In Country specific Whatsapp have long list in his bag and dominating in Mexico, Brazil, Germany, India, Indonesia. WeChat is dominating the China an Asia Region with a huge number of user. Line also have a good number which belong from Japan and dominating in Japan and Thailand. Snapchat also have a strong presence in USA & UK.

Facebook Messenger who kept his 3rd place with 500 million user its from most region of the world.

Surprisingly India, The unity within diversity. Here people use almost every option even some option are not available in the list. You can see from the graph the outer sides of India.


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Lenovo aims to sell 100 million smartphones, tablets in coming year

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Chinese personal computer (PC) and smartphone maker Lenovo Group Ltd aims to sell 100 million smartphones and tablets in the coming year, the company said on Wednesday. Few days ago Lenovo overtake Apple in US by confirming 3rd Position as PC Seller in US Market.

Lenovo also aims to be the world's number one tablet PC maker within two years, said Chief Executive Yang Yuanqing. Lenovo on Wednesday reported its earnings for the fiscal year ended March, where it saw net profit rise 29 per cent to $817.2 million, in line with analyst estimates.

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World’s First 4k2k Display With NVIDIA G-SYNC Technology Announced by Acer

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Acer announces the new Acer XB280HK gaming monitor as the world’s first 4k2k display featuring NVIDIA® G-SYNC™ technology to provide stunning, ultra-smooth, tear-free imagery and rich colors for outstanding gaming experiences. It features Acer’s flicker-less, low-dimming and ComfyView technologies that reduce strain on the eyes for smooth and comfortable extensive viewing.
Part of the new XB0 line of large gaming monitors, the Acer XB280HK is intended to be paired with enthusiast PCs for immersive, ultra high-end gaming. It features a spacious 28-inch LED backlit display with 4k2k Ultra HD (3840 x 2160 pixels) that’s four times the resolution of 1080p Full HD, and presents stunning high quality images for outstanding visual enjoyment.
With a GeForce® GTX™-powered PC, NVIDIA® G-SYNC™ display technology synchronizes the display’s refresh rates to the GPU to eliminate screen tearing and minimize display stutter and input lag to deliver smoother, faster, more breathtaking gaming experiences. Scenes appear instantly, objects look sharper and more vibrant, and gameplay is more fluid and responsive providing gamers with significant performance advantages.
The Acer XB280HK builds in several features that take into consideration prolonged usage by heavy users such as programmers, writers, and graphic designers:
  • Flicker-less technology – stable power supply eliminates screen flicker particularly beneficial for heavy users by helping to reduce eye strain.
  • Low dimming technology – adjust to as low as 15 percent brightness in low light environments to make it easy on the eyes. Standard monitor settings start at 30 percent brightness level.
  • ComfyView technology – the non-glare panel reduces reflection from light source.
The Acer XB280HK features 170/170 degree viewing angles so that brilliantly-colored images can be seen from almost every angle. DisplayPort™ v1.2 transmits video signals and four USB 3.0 ports are conveniently located at the side and bottom of the display for connecting to keyboard, mouse or mobile devices.
The Acer XB280HK monitor is made with post-consumer recycled plastic and features a distinctive red ring on the base stand. The multi-functional ErgoStand allows the screen to tilt from -5° to 35° to ensure the best viewing angle; the base rotates 120° from left or right for easy screen sharing; the panel height can be raised by up to 150 mm for optimum comfort; and the screen pivots from horizontal to vertical for more viewing perspectives.
This eco-friendly monitor features a mercury- and arsenic-free panel, LED backlighting for reduced power consumption, and is ENERGY STAR®(1) qualified.
The Acer XB280HK starts shipping in Q2 in Pan America, EMEA, Japan, and Taiwan.

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Google is planning to release a tablet with "advanced vision capabilities," which will use two back cameras, infrared depth sensors and software to capture 3D images of objects and rooms, according to a report. It will also have a 7-inch screen.





Project Tango, which Google announced in February, is a 3D sensor-enabled smartphone designed to help the visually impaired navigate their surroundings and to help create more immersive video games. At the time, Google unveiled a Project Tango smartphone capable of taking a quarter of a million measurements per second.
The Wall Street Journal cites "people briefed on the company's plans" in its report, who claim Google plans to produce 4,000 of the prototype tablets next month. The tablets, which are part of Project Tango, could be released ahead of Google's I/O conference, which is scheduled for the end of June.

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Change your ebay password.

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There’s 145 million active eBay customers who need to change their passwords after the popular online auction site revealed cyber criminals hacked into a massive database

EBay Inc said that hackers raided its network three months ago, accessing some 145 million user records in what is poised to go down as one of the biggest data breaches in history, based on the number of accounts compromised. 

It advised customers to change their passwords immediately, saying they were among the pieces of data stolen by cyber criminals who carried out the attack between late February and early March. 

EBay spokeswoman Amanda Miller told Reuters late on Wednesday that those passwords were encrypted and that the company had no reason to believe the hackers had broken the code that scrambled them. 

"There is no evidence of impact on any eBay customers," Miller said. "We don't know that they decrypted the passwords because it would not be easy to do." 

She said The Hackers gained access to 145 million records of which they copied "a large part". Those records contained passwords as well as email addresses, birth dates, mailing addresses and other personal information, but not financial data such as credit card numbers. 

Miller also said the company has hired FireEye Inc's Mandiant forensics division to help investigate the matter. Mandiant is known for publishing a February 2013 report that described what it said was a Shanghai-based hacking group linked to the Peoples Liberation Army. 

EBay earlier said a large number of accounts may have been compromised, but declined to say how many. 

Security experts advised EBay customers to be on the alert for fraud, especially if they used the same passwords for other accounts.

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Flipkart acquires Myntra, to invest $100 million in fashion business

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Flipkart, India's largest e-tailer, acquired online fashion portal Myntra on Thursday and said it would invest $100 million in the fashion business. 

"It's a 100 per cent acquisition and going forward we have big plans in this segment," said Sachin Bansal, co-founder of Bangalore-based Flipkart. 

Financial details of the deal were not disclosed but a source in the company said the transaction was valued at close to $300 million. 

The deal gives Flipkart a stronger hold . 

Tiger Global Management and Accel Partners are investors in both Flipkart and Myntra

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Amazon looms after strengthening their backend

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The $75-billion e-commerce giant Amazon is cranking up its India play, spreading to territories where domestic companies currently enjoy a stranglehold.Amazon India, which started marketplace operation just about a year ago,In June 2013 offering books, movies and television shows for sale.With its rapidly expanding apparel offerings, Amazon India is working on a chain of customer requirements that will place it squarely against established Indian players like Myntra and Jabong, which focus on fashion and lifestyle.

Amazon started their operations in India about a year ago and they spent the first 10 months in only strengthening our backend," An Amazon person said. Now, the online retailer has started focusing on building its brand in the country as well. 

Over the past 70 days, the company has launched handbags, shoes, women’s ethnic wear, watches, fashion jewellery, sunglasses and lingerie stores in a bid to target consumer needs in one segment before moving on to the next.
Amazon's rapid expansion in the segment comes at a time when the online fashion space, which touched $559 million in 2013, is witnessing a frenzy among stakeholders for a larger pie. Besides market leaders like Myntra and Jabong, Flipkart, which reported $1 billion in annualised sales in March, also sell apparels on its platform. Flipkart is on the verge of acquiring Myntra to ramp up its presence in the fashion space.
"We work the customer backwards. Hence we pick up a particular customer segment and try to solve all needs before moving to the next," Vikas Purohit, category leader for fashion, Amazon India, told. "We believe there is room for multiple formats and players, and most importantly for innovation," said Purohit, adding that the company is relentlessly focussing on expanding brands on its platform apart from innovating on customer touch points.
"We are committed to investing aggressively over the long term and are relentlessly focusing on and raising the bar for the online shopping experience in India," he said.
The company has been consolidating its position in the country ever since its India launch in June 2013 and has launched two new capabilities to let Indian traders self-register on the marketplace and start selling within a day, without any third-party intervention.
According to retail advisory firm Technopak, the online segment at present constitutes just 0.4% of the $478-billion retail market in India and is likely to rise to 2-4% in the next five years, with fashion and lifestyle products comprising nearly one-fourth of the market.
According to Pragya Singh, associate vice-president, retail, at Technopak, Indian companies are likely to have prepared themselves to take on Amazon as the development was inevitable, she said, adding that future consolidation in the sector could be an attempt to counter bigger players like Amazon.
The apparel segment of Amazon provides over 12,000 contemporary and traditional styles from more than 90 apparel brands offered by private labels, besides national and regional retailers to choose from. The company's dedicated sunglasses store has more than 2,800 styles catering to men, women and children. It also offers an assortment of accessories to women.
Amazon,which launched an intimate apparel store for women this week featuring over 1,100 styles of lingerie and nightwear from more than 35 national and international brands, also has a health and personal care store aimed at providing women a one-stop solution for their daily necessities. Incidentally, a survey by Technopak said the female population accounts for 40% of India's internet users.

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Google came on top, Apple down, Microsoft Rated No.4 In The Top 100 Most Valuable Global Brands 2014

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The BrandZ Top 100 Most Valuable Global Brands 2014 was released today. The top 100 brands  added $310 billion to reach $2.9 trillion in brand value, a 12 percent increase. Prior to the BrandZ™ Global 2014 results, the Top 100 had increased an average of about 6 percent, $125 billion, annually since the financial crisis of 2008 and 2009. Google for the first time came on top of the results replacing Apple which was in the top spot for past 3 years. Microsoft was ranked No.4 behind IBM. The market research firm estimates that Google’s brand value jumped 40% over the previous year to $158.8 billion, while Apple’s fell 20% to $147.9 billion. Microsoft’s brand value saw a strong growth to $90.1 billion with over 29% increase.

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Microsoft announced Surface Pro 3

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Surface Pro 3


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Amazon plans to spend Rs 100-150 crore on advertising in FY15

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Amazon.com, the largest online retailer in the world and Second largest company in Internet Service, has launched an advertising blitzkrieg in India with a budget that not only dwarfs all its local peers but is also comparable with the country's largest retailer Future Group's ad spends.

Amazon India, which started marketplace operation just about a year ago,In June 2013 offering books, movies and television shows for sale. Now the plans to spend Rs 100-150 crore on advertising this fiscal year. India's largest e-commerce firm Flipkart's annual advertising budget is estimated at about Rs 75 crore while Future Group's Big Bazaar is expected to spend an unprecedented Rs 250 crore this year. 


Taproot India, owned by Japanese advertising conglomerate Dentsu Aegis Network, is Amazon's creative agency in India. In this collaboration hope you already seen lots of online add floating around your page and the frequent TV Ad campaign during IPL. 

See the Tv Ad Campaign of Amazon India



The world's largest online retailer Amazon is set to break its first ever TV campaign in India. And it has chosen the IPL to launch the high decibel campaign.

Earlier on, Amazon has put up some advertising in mainstream media for Junglee.com, an online shopping (comparison) service that it owns, but this is the first time it will launch a TV campaign for Amazon.in.

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Microsoft Releases New Lumia Windows Phone Ad

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Microsoft today released a new marketing video to promote Lumia Windows Phone devices. This ad focuses on the wireless charging built into the high-end Lumia devices. The ad has got the voice over by David Mitchell, a popular British actor, comedian and writer. UKMobileReview reports that this is the first of this series of ads that will have voice over by David and will focus on little things that makes Windows Phone stand apart from the competition.

Say no to the wires jungle in your bedroom.. With wireless charging you can recharge your batteries while your Lumia smartphone sleeps like a baby…or was it the other way around? More amazing Lumia details: http://nokia.ly/1gglynl
What do you think of this new ad?

Source: Ukmobilereview

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Wild Stone and it's Indian Sensuality positioning with new campaign featuring Taapsee Pannu

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Wild Stone, the male grooming brand from McNroe Consumer Products, has rolled out its first ATL (Above the Line) marketing campaign for 2014. The campaign resonates Wild Stone’s positioning around ‘Indian sensuality’ and ‘dangerous liaisons’, with Soho Square Advertising and Marketing as its creative partner.


Unveiling the new launch and marketing campaign, Sanjoy Sen, Chief Operating Officer, McNROE Consumer Products said, “Consumers are looking out to experiment with different fragrance options. Being one of the leading players in the deodorants market, we have always focused on introducing distinct world class fragrances in the market. It has taken us several years of research to combine some unique notes and create a first of its kind product for our consumers with Wild Stone Thunder. With an aggressive marketing campaign, we are hoping to reach out to consumers across the country with our latest offering.”
Sen has been newly appointed as COO of McNROE Consumer Products, and is leading the sales, marketing and operations of the business.
The creatives of the campaign for Wild Stone Thunder have been conceptualised around the title ‘Mausam Beimaan Hai’, expressing the possibilities for unexpected encounters between people of opposite genders which arise with Thunder.

Watch the Wild Stone TVC here…

Campaign Credits:
Creative agency: Soho Square
Production House: Rising Sun
Director: Shoojit Sircar

The marketing campaign has been spread across mediums, including television, cinema, digital, outdoor, and on-ground activations. Directed by renowned film maker Shoojit Sircar, the ad stars Bollywood actors Amit Sadh and Taapsee Pannu.


The television campaign has been activated across national and regional channels in India, including genres such as Hindi movies, Hindi news, English news, Youth entertainment and HD feed channels. The ad has been dubbed in seven languages – Bengali, Oriya, Telugu, Tamil, Malayalam, Marathi and Kannada. The cinema campaign has been activated in leading multiplexes and single screens across Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune. Duration for the television campaign will be three months, while for the cinema campaign, it will be six months. The outdoor campaign was rolled out in April 2014, which will be activated till June 2014 across Mumbai, Delhi and Kolkata.

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